With Jim Schwartz and Niners head coach Jim Harbaugh doing their best to downplay Sunday nightโ€™s rematch of last yearโ€™s Handshake Bowl, San Francisco owner Jed York is doing his best to add fuel to the fire.

During a speech at a pep rally Thursday (because not just high school teams do this anymore), York told Niners fans โ€œโ€ฆif you shake somebodyโ€™s hand at the end of the game, donโ€™t do it too hard.โ€

h/t: Detroit News, YouTube