It seems like for the most part the MLB’s “City Connect” jerseys have been a huge mess reminiscent of the massive failure that was the Nike/Fanatics rollout this season.
They’ve been messy, uninspired, and unneeded.
I’m often reminded of those godawful San Francisco Giants rollouts a couple of years ago or the Phillies’ set from this season. Then there’s the Tampa Bay Rays who released their City Connects today, highlighting everything a City Connect should be. Are they out of the box? Yes, however, they connect in a way that has largely been lost on the franchise since they’ve established themselves in Tampa/St. Pete. The vibrant colors are a far cry from the dinginess that is Tropicana Field and a nice throwback to the original branding the club used in the 90s. When you combine all of that with the artwork within the logos to help catch the eye of a new youthful fanbase, something that all of Major League Baseball could do a better job at doing, you have a set that covers all the bases (no pun intended).
