The Denver Nuggets actually referred to these jersey’s as their “White Pride” alternates

The Denver Nuggets‘ marketing department doesn’t seem to think big picture. Yesterday the team unveiled their all-white alternate jersey’s which aside from the sleeves actually look pretty sharp. The problem however was the name they decided to give these new threads. That problems speaks for itself.

“White Pride”?

You can’t make this stuff up. The team went ahead and rebranded but this oversight is right up there with the genius who decided white ponchos were a good giveaway at U.S. Cellular.