The Denver Nuggets‘ marketing department doesn’t seem to think big picture. Yesterday the team unveiled their all-white alternate jersey’s which aside from the sleeves actually look pretty sharp. The problem however was the name they decided to give these new threads. That problems speaks for itself.
.@Nuggets must nix the "White Pride" alternate jersey name immediately. Surely an honest mistake, but an awful one. https://t.co/UBsSEFUch6 pic.twitter.com/Fs5w4UkS30
— Joel Rush (@JoelRushNBA) October 21, 2016
“White Pride”?
You can’t make this stuff up. The team went ahead and rebranded but this oversight is right up there with the genius who decided white ponchos were a good giveaway at U.S. Cellular.
