After the USWNT earned their fourth World Cup it seems as though football, especially within the women’s ranks is getting a much-needed boost and show of support.
According to the Washington Post, the top-tier NWSL has an agreement in place with ESPN for the network to televise 14 games during the League’s second half of the season. Meanwhile, Budweiser has also agreed to a sponsorship deal with the League which will undoubtedly help keep some of the bigger stars in the U.S. while staving off some of the bigger European clubs like Olympique Lyon in France and Barcelona from luring the talent way with more lucrative deals.
The NWSL, however, will need a more sustainable blueprint for success that’ll keep fans coming back.
Currently, attendance is the League’s biggest issue as seven of the nine teams only average 5,000 fans on a given night. However, Utah more than doubles that number with 11,000 fans on average in attendance while Portland more than triples it with an average of 18,000 on a given night.