With Jim Schwartz and Niners head coach Jim Harbaugh doing their best to downplay Sunday night’s rematch of last year’s Handshake Bowl, San Francisco owner Jed York is doing his best to add fuel to the fire.

During a speech at a pep rally Thursday (because not just high school teams do this anymore), York told Niners fans “…if you shake somebody’s hand at the end of the game, don’t do it too hard.”

h/t: Detroit News, YouTube